Kamis, 19 November 2015

Modal Auxiliary Verbs

What are "modal auxiliary verbs"?

The verbs can, could, will, would, should, may, might, must, ought and shall are verbs which 'help' other verbs to express a meaning: it is important to realise that these "modal verbs" have no meaning by themselves. A modal verb such as would has several varying functions; it can be used, for example, to help verbs express ideas about the past, the present and the future. It is therefore wrong to simply believe that "would is the past of will": it is many other things.

A few basic grammatical rules applying to modal verbs
Modal verbs are NEVER used with other auxiliary verbs such as do, does, did etc. The negative is formed simply by adding "not" after the verb; questions are formed by inversion of the verb and subject:

You should not do that.
Could you pick me up when I've finished?

  Modal verbs NEVER change form: you can never add an "-s" or "-ed", for example.
  Modal verbs are NEVER followed by to, with the exception of ought to.

What sort of meanings do modals give to other verbs?
The meaning are usually connected with ideas of DOUBT, CERTAINTY, POSSIBILITY and PROBABILITY, OBLIGATION and PERMISSION (or lack of these). You will see that they are not used to talk about things that definitely exist, or events that definitely happened. These meanings are sometimes divided into two groups:

DEGREES OF CERTAINTY: certainty; probability; possibility; impossibility
OBLIGATION/FREEDOM TO ACT: permission,lack of permission; ability; obligation.

Let's look at each modal verb separately, and the functions they help to express:

WILL : Making personal predictions

I don't think the Queen will ever abdicate.
I doubt if I'll stay here much longer.

Talking about the present with certainty (making deductions)

I'm sure you will understand that there is nothing the Department can do
There's a letter for you. It'll be from the bank: they said they'd be writing.

Talking about the future with certainty

I won't be in the office until 11; I've got a meeting.
Don't bother ringing: they'll have left for their 10 o'clock lecture.

Talking about the past with certainty

I'm sure you will have noticed that attendance has fallen sharply.

Reassuring someone

Don't worry! You'll settle down quickly, I'm sure.
It'll be all right! You won't have to speak by yourself.

Making a decision

For the main course I'll have grilled tuna.
I'm very tired. I think I'll stay at home tonight.

Making a semi-formal request

Will you open the window, please? It's very hot in here.
Sign this, will you?

Offering to do something

You stay there! I'll fetch the drinks.

Insistence; habitual behaviour

I'm not surprised you don't know what to do! You will keep talking in class.
Damn! My car won't start. I'll have to call the garage.

Making a promise or a threat

You can count on me! I'll be there at 8 o'clock sharp.
If you don't finish your dinner off, you'll go straight to bed!

SHALL : Shall is a form of will, used mostly in the first person. Its use, however, is decreasing, and in any case in spoken English it would be contracted to "-ll" and be indistinguishable from will.

The only time you do need to use it is in questions, when:

Making offers

Shall I fetch you another glass of wine?

Making suggestions

Shall we go to the cinema tonight?


MAY & MIGHT : May & might sometimes have virtually the same meaning; they are used to talk about possibilities in the past, present or future. ("Could" is also sometimes used).

May is sometimes a little bit "more sure" (50% chance); whereas might expresses more doubt (maybe only a 30% chance).

May & might are used, then, for:

Talking about the present or future with uncertainty

She may be back in her office: the lecture finished ten minutes ago.
I may go shopping tonight, I haven't decided yet.
England might win the World Cup, you never know.

Talking about the past with uncertainty

I'm surprised he failed. I suppose he might have been ill on the day of the exam.

They can also sometimes be used for talking about permission, but usually only in formal situations. Instead of saying May I open a window? we would say Is it all right/OK if I open a window? or Can I open a window? for example. You might, however, see:

Students may not borrow equipment without written permission.

MAY : Talking about things that can happen in certain situations

If the monitors are used in poorly lit places, some users may experience headaches.
Each nurse may be responsible for up to twenty patients.

With a similar meaning to although

The experiment may have been a success, but there is still a lot of work to be done. (= Although it was a success, there is still ...)

MIGHT : Saying that something was possible, but did not actually happen

You saw me standing at the bus stop! You might have stopped and given me a lift!

WOULD : As the past of will, for example in indirect speech

"The next meeting will be in a month's time" becomes
He said the next meeting would be in a month's time.

Polite requests and offers (a 'softer' form of will)

Would you like another cup of tea?
Would you give me a ring after lunch?
I'd like the roast duck, please.

In conditionals, to indicate 'distance from reality': imagined, unreal, impossible situations

If I ruled the world, every day would be the first day of Spring.
It would have been better if you'd word processed your assignment.

After 'wish', to show regret or irritation over someone (or something's) refusal or insistence on doing something (present or future)

I wish you wouldn't keep interrupting me.
I wish it would snow.

(This is a complicated area! Check in a good grammar book for full details!)

Talking about past habits (similiar meaning to used to)

When I was small, we would always visit relatives on Christmas Day.

Future in the past

The assassination would become one of the key events of the century.

CAN & COULD : Talking about ability

Can you speak Mandarin? (present)
She could play the piano when she was five. (past)

Making requests

Can you give me a ring at about 10?
Could you speak up a bit please? (slightly more formal, polite or 'softer')

Asking permission

Can I ask you a question?
Could I ask you a personal question? (more formal, polite or indirect)

Reported speech

Could is used as the past of can.

He asked me if I could pick him up after work.

General possibility

You can drive when you're 17. (present)
Women couldn't vote until just after the First World War.

Choice and opportunities

If you want some help with your writing, you can come to classes, or you can get some 1:1 help.
We could go to Stratford tomorrow, but the forecast's not brilliant. (less definite)

Future probability

Could (NOT can) is sometimes used in the same way as might or may, often indicating something less definite.

When I leave university I might travel around a bit, I might do an MA or I suppose I could even get a job.

Present possibility

I think you could be right you know. (NOT can)
That can't be the right answer, it just doesn't make sense.

Past possibility

If I'd known the lecture had been cancelled, I could have stayed in bed longer.

MUST : Examples here refer to British English; there is some variation in American English.

Necessity and obligation

Must is often used to indicate 'personal' obligation; what you think you yourself or other people/things must do. If the obligation comes from outside (eg a rule or law), then have to is often (but not always) preferred:

I really must get some exercise.
People must try to be more tolerant of each other.
You musn't look - promise?

If you own a car, you have to pay an annual road tax.

Strong advice and invitations

I think you really must make more of an effort.
You must go and see the film - it's brilliant.
You must come and see me next time you're in town.

Saying you think something is certain

This must be the place - there's a white car parked outside.
You must be mad.
What a suntan! You must have had great weather.

The negative is expressed by can't:

You're going to sell your guitar! You can't be serious!
She didn't wave - she can't have seen me.

 Top of page

SHOULD : Giving advice

I think you should go for the Alfa rather than the Audi.
You shouldn't be drinking if you're on antibiotics.
You shouldn't have ordered that chocolate dessert - you're not going to finish it.

Obligation: weak form of must

The university should provide more sports facilities.
The equipment should be inspected regularly.

Deduction

The letter should get to you tomorrow - I posted it first class.

Things which didn't or may/may not have happened

I should have renewed my TV licence last month, but I forgot.
You shouldn't have spent so much time on that first question.

Ought to

Ought to usually has the same meaning as should, particularly in affirmative statements in the present:

You should/ought to get your hair cut.

Should is much more common (and easier to say!), so if you're not sure, use should.

Exercises All Modals

Fill in the blanks with the correct form of the following modals:
can, could, be able to, may, might, shall, should, must, have to, dont have to, need to
You may have to make the modals negative according to the context of the sentence.
There may be more than one possibility.

He has to take his car to be serviced. The brakes are squeaking.
Would you please save me a seat at the dinner event.
If you are sick, you ________ go to work. Youll infect everyone there.
Drivers _______ stop at red lights.
You _______ finish the proposal today. You can finish it tomorrow.
She ______ hear much better with her new hearing aids.
______ I order us a bottle of wine?
Sam ______ pick his daughter up from school. Shes taking the bus home.
You _____________ smoke here. Its a smoke-free building.
You ________ eat so many sweets. They are bad for you.
_________ you mind walking a little faster? Were going to be late.
Im sorry. I _______ help you. I dont know how to do it.

Sources :


Sabtu, 07 November 2015

Conditional Sentences

CONDITIONAL SENTENCES
Conditional tenses are used to speculate about what could happen, what might have happened, and what we wish would happen. In English, most sentences using the conditional contain the word if. Many conditional forms in English are used in sentences that include verbs in one of the past tenses. This usage is referred to as "the unreal past" because we use a past tense but we are not actually referring to something that happened in the past. There are five main ways of constructing conditional sentences in English. In all cases, these sentences are made up of an if clause and a main clause. In many negative conditional sentences, there is an equivalent sentence construction using "unless" instead of "if".

Type of condition
I           condition possible to fulfill
II         condition in theory possible to fulfill
III        condition not possible to fulfill (too late)


TYPE 1 CONDITIONAL
The type 1 conditional is used to refer to the present or future where the situation is real. The type 1 conditional refers to a possible condition and its probable result. In these sentences the if clause is in the simple present, and the main clause is in the simple future.

If clause                      Main clause
If + simple present      simple future
If this thing happens   that thing will happen.
If you don't hurry        you will miss the train.
If it rains today           you will get wet.

TYPE 2 CONDITIONAL
The type 2 conditional is used to refer to a time that is now or any time, and a situation that is unreal. These sentences are not based on fact. The type 2 conditional is used to refer to a hypothetical condition and its probable result. In type 2 conditional sentences, the if clause uses the simple past, and the main clause uses the present conditional.

If clause                                 Main clause
If + simple past                      present conditional or present continuous conditional
If this thing happened that thing would happen. (but I'm not sure this thing will happen) OR
that thing would be happening.
If you went to bed earlier       you would not be so tired.
If it rained                               you would get wet.
If I spoke Italian                     I would be working in Italy.


TYPE 3 CONDITIONAL
The type 3 conditional is used to refer to a time that is in the past, and a situation that is contrary to reality. The facts they are based on are the opposite of what is expressed. The type 3 conditional is used to refer to an unreal past condition and its probable past result. In type 3 conditional sentences, the if clause uses the past perfect, and the main clause uses the perfect conditional.

If clause                                              Main clause
If + past perfect                                  perfect conditional or perfect continuous conditional
If this thing had happened that thing would have happened. (but neither of those things really happened) OR
that thing would have been happening.
If you had studied harder                    you would have passed the exam.
If it had rained                                    you would have gotten wet.
If I had accepted that promotion        I would have been working in Milan.


EXERICES :

Conditional Sentences Type I
Complete the Conditional Sentences Type I.
If you (go) ........... out with your friends tonight, I (watch) ........... the football match on TV.
I (earn) ........... a lot of money if I (get) ........... that job.
If she (hurry / not) ........... , we (miss) ........... the bus.


Conditional Sentences Type II
Complete the Conditional Sentences Type II.
If he (try) ........... harder, he (reach) ........... his goals.
I (buy) ........... these shoes if they (fit) ...........
It (surprise / not) ........... me if he (know / not) ...........  the answer.


Conditional Sentences Type III
Complete the Conditional Sentences Type III.
If we (listen) ...........  to the radio, we (hear) ........... the news.
If you (switch) ........... on the lights, you (fall / not) ........... over the chair.
She (come) ........... to our party if she (be / not) ........... on holiday.

Sources :

https://www.ego4u.com/en/cram-up/tests/conditional-sentences-3 www.englisch-hilfen.de/en/grammar/if.htm
www.edufind.com/english-grammar/conditional/

Minggu, 18 Oktober 2015

Active voice & Passive voice

Active & Pasive Voice

1.      Active Voice
In most English sentences with an action verb, the subject performs the action donated by the verb.

{ thing doing action } + { verb } + { thing receiving action }

 Examples:
·         The Professor teaches the student
(The Professor) subject doing action (teaches) verb (the student) object receiving action
·         Paul washes the dishes
(Paul) subject doing action (washes) verb (the dishes) object receiving action

Because the subject does or “acts upon” the verb in such sentences, the sentences are said to be in the active voice.

2.      Pasive Voice
In passive sentences, you can use the passive form if you think that the thing receiving the action is more important or should be emphasized. You can also use the passive form if you do not know who is doing the action or if you do not want to mention who is doing the action.

{ thing receiving action } + { be } + { past participle of verb } + { by } + { thing doing action }

Examples:
·         The students are taught by the professor
(The students) subject receiving action (are taught) passive verb (by the professor) doing action
·         The dishes are washes by Paul
(The dishes) subject receiving action (are washes) passive verb (by Paul) doing action



Patterns :

Simple Present Tense
The simple present tense is the one which we use when an action is happening right now, or when it happens regularly (or unceasingly, which is why it’s sometimes called present indefinite). The simple present tense is formed by using the root form or by adding ‑s or ‑es to the end, depending on the person. The simple present expresses an action in the present taking place once, never or several times. It is also used for actions that take place one after another and for actions that are set by a timetable or schedule. The simple present also expresses facts in the present.
Active : Subject + infinitive + object 
The teacher give homework
Passive : S to be past participle by object homework are give by the teacher

• Present Continuous Tense
It is used to express a continued or ongoing action at present time. It expresses an action which is in progress at the time of speaking. For example, a person says, “I am writing a letter”. It means that he is in the process of writing a letter right now. Such actions which are happening at time of speaking are expressed by present continuous tense. Present Continuous tense is also called Present progressive tense.
{Auxiliary verb “am or is or are” is used in sentence. 1st form of verb or base verb + ing (present participle) is used as main verb in sentence}.
Active:  subject to be [ is/am/are ]  being present participle object 
My mother is cooking many cakes
Passive:  S to be [ s/am/are ]  being past participle by object Many cakes are being cooked by my mother

Present Perfect Tense
We use the Present Perfect to say that an action happened at an unspecified time before now. The exact time is not important. You cannot use the Present Perfect with specific time expressions such as: yesterday, one year ago, last week, when I was a child, when I lived in Japan, at that moment, that day, one day, etc. 
We can use the Present Perfect with unspecific expressions such as: ever, never, once, many times, several times, before, so far, already, yet, etc.
Active:  subject has/have past participle object
John lennon has written many songs
Passive:  S have/has been past participle by object Many songs has been wrriten by John Lennon

Simple Past Tense
The simple past is used to talk about a completed action in a time before now. Duration is not important. The time of the action can be in the recent past or the distant past.
Active:  Subject past participle object
Ringgo rode a classic motocycle

Passive:  S washwere past participle by object 
A classic motocycle was rode by Ringgo

Past Continuous Tense 
The past continuous describes actions or events in a time before now, which began in the past and is still going on at the time of speaking. In other words, it expresses an unfinished or incomplete action in the past.
Active:  s are being past participle object He was playing giutar 
Passive:  s was/were being past participle +by object Guitar was being played by him

Past Perfect Tense
The past perfect refers to a time earlier than before now. It is used to make it clear that one event happened before another in the past. It does not matter which event is mentioned first - the tense makes it clear which one happened first.
Active:  subject had past participle object My father had bought  the watch
Passive:  s had been past participle by object The watch had been bought by my father

Simple Future Tense
The simple future refers to a time later than now, and expresses facts or certainty. In this case there is no 'attitude'.
Active:  Subject will infinitive object I will win that game 
Passive:  S will be past participle by object That game will be won tomorrow by me.

Passive voice with modals
The places of subject and object in sentence are inter-changed in passive voice.
3rd form of verb (past participle) will be used only (as main verb) in passive voice.
To change sentences having present/future modal into passive voice, auxiliary verb “be” is added after modal in sentence.

[ can ] Active voice :
(+) Yoko can cook a rice
(-) Yoko cannot cook a rice
(?) Can Yoko cook a rice ?

[ can be ] Passive voice :
(+) A rice can be cooked by her
(-) A rice cannot be cooked by her
(?) Can a rice cooked by her ?

[ may ] Active voice :
(+) Karl may take a picture
(-) Karl may not take a picture
(?) May Karl take a picture ?

[ may be ] Passive voice :
(+) A picture may be taken by Karl
(-) A Picture may not be taken by Karl
(?) May a picture be taken by Karl ?

[ might ] Active voice :
Childerns might drunk milk
Childerns might not drunk milk

[ might be ] Passive voice :
Milk might be drunk by childerns
Milk might  not drunk by childerns

[ should ] Active voice :
(+) She should sing all songs
(-) She should not sing all songs
(?) Should she sing all songs ?

[ should be ] Passive voice :
(+) All songs should be sang by him
(-) All lessons should not be sang by him
(?) Should all sings be sang by him ?

[ must ] Active voice :
They must play the football seriously
They must not play the football seriously

[ must be ] Passive voice :
The football seriously must be played by their
The football seriously must not be played by their

[ ought to ] Active voice :
The student ought to practice the examination

[ ought to be ] Passive voice :
The examination ought to be practiced by the student

Transitive & Intransitive Verbs

Transitive :
verbs are action verbs that have an object to receive that action. In the first sentence above, the direct object ball received the action of the verb hit.

Here are some more examples of transitive verbs:
I baked some cookies.
I rode the bicycle.
I moved the chair.
I stitched a quilt.

All of the verbs in the above sentences are transitive because an object is receiving the action of the verb. 
But what about the sentence “The bird sang.” Is the verb in that sentence a transitive verb? No, in this case the verb sang is an intransitive verb.

Intransitive :
verbs are action verbs but unlike transitive verbs, they do not have an object receiving the action. Notice there are no words after the verb sang.

More examples of intransitive verbs:
I laughed.
I cried.
The book fell.
The horse galloped.
The sun set.

In all of the above cases the subject is performing the action of the verb and nothing is receiving the action.

Active and passive voice exercises :

  1. My father helps me.
    1. Active
    2. Passive
  1. She has confessed her fault.
    1. Active
    2. Passive
  1. The poor are helped by us.
    1. Active
    2. Passive
  1. Where was the diary found by you?
    1. Active
    2. Passive
  1. She had already taken the medicine.
    1. Active
    2. Passive

State whether the verbs in the following sentences are used transitively or intransitively :
1.       Heat expands metals.
2.       Metals expand on heating.
3.       The driver stopped the car.
4.       The car stopped abruptly.
5.       You must speak the truth.

Sources :

Rabu, 22 April 2015

Tugas Komunikasi Bisnis


Komunikasi adalah suatu proses penyampaian informasi (pesan, ide, gagasan) dari satu pihak kepada pihak lain. Pada umumnya, komunikasi dilakukan secara lisan atau verbal yang dapat dimengerti oleh kedua belah pihak. apabila tidak ada bahasa verbal yang dapat dimengerti oleh keduanya, komunikasi masih dapat dilakukan dengan menggunakan gerak-gerik badan, menunjukkan sikap tertentu, misalnya tersenyum, menggelengkan kepala, mengangkat bahu. Cara seperti ini disebut komunikasi nonverbal.
  Para ahli komunikasi berbed-beda redaksional dalam mendefinisikan komunikasi, seperti “pengalihan informasi untuk memperoleh tanggapan” (JL. Aranguren), “koordinasi makna antara seseorang dengan khalayak” (Melvin L DeFleur), dan “saling berbagi informasi, gagasan, atau sikap” (Wilbur Schramm).

Pengertian komunikasi paling populer datang dari Harold Lasswell, yakni “Who says what in which channel to whom and with what effects”, siapa mengatakan apa melalui saluran mana kepada siapa dan dengan pengaruh apa.

BENTUK KOMUNIKASI

A.BENTUK KOMUNIKASI NONVERBAL

Komunikasi nonverbal adalah proses komunikasi dimana pesan disampaikan tidak menggunakan kata-kata. Contoh komunikasi nonverbal ialah menggunakan gerak isyarat, bahasa tubuh, ekspresi wajah dan kontak mata, penggunaan objek seperti pakaian, potongan rambut, dan sebagainya, simbol-simbol, serta cara berbicara seperti intonasi, penekanan, kualitas suara, gaya emosi, dan gaya berbicara. Para ahli di bidang komunikasi nonverbal biasanya menggunakan definisi "tidak menggunakan kata" dengan ketat, dan tidak menyamakan komunikasi non-verbal dengan komunikasi nonlisan. Contohnya, bahasa isyarat dan tulisan tidak dianggap sebagai komunikasi nonverbal karena menggunakan kata, sedangkan intonasi dan gaya berbicara tergolong sebagai komunikasi nonverbal. Komunikasi nonverbal juga berbeda dengan komunikasi bawah sadar, yang dapat berupa komunikasi verbal ataupun nonverbal.

B.BENTUK KOMUNIKASI VERBAL

Komunikasi verbal ( verbal communication ) adalah bentuk komunikasi yang disampaikan komunikator kepada komunikan dengan cara tertulis (written) atau lisan (oral). Komunikasi verbal menempati porsi besar. Karena kenyataannya, ide-ide,  pemikiran atau keputusan, lebih mudah disampaikan secara verbal ketimbang non verbal. Dengan harapan, komunikan (baik pendengar maupun pembaca ) bisa lebih mudah memahami pesan-pesan yang disampaikan.

Bisnis adalah suatu organisasi yang menjual barang atau jasa kepada konsumen atau bisnis lainnya, untuk mendapatkan laba. Secara historis kata bisnis dari bahasa Inggris business, dari kata dasar busy yang berarti "sibuk" dalam konteks individu, komunitas, ataupun masyarakat. Dalam artian, sibuk mengerjakan aktivitas dan pekerjaan yang mendatangkan keuntungan.
Dalam ekonomi kapitalis, dimana kebanyakan bisnis dimiliki oleh pihak swasta, bisnis dibentuk untuk mendapatkan profit dan meningkatkan kemakmuran para pemiliknya. Pemilik dan operator dari sebuah bisnis mendapatkan imbalan sesuai dengan waktu, usaha, atau kapital yang mereka berikan. Namun tidak semua bisnis mengejar keuntungan seperti ini, misalnya bisnis koperatif yang bertujuan meningkatkan kesejahteraan semua anggotanya atau institusi pemerintah yang bertujuan meningkatkan kesejahteraan rakyat. Model bisnis seperti ini kontras dengan sistem sosialistik, dimana bisnis besar kebanyakan dimiliki oleh pemerintah, masyarakat umum, atau serikat pekerja.
Secara etimologi, bisnis berarti keadaan dimana seseorang atau sekelompok orang sibuk melakukan pekerjaan yang menghasilkan keuntungan. Kata "bisnis" sendiri memiliki tiga penggunaan, tergantung skupnya — penggunaan singular kata bisnis dapat merujuk pada badan usaha, yaitu kesatuan yuridis (hukum), teknis, dan ekonomis yang bertujuan mencari laba atau keuntungan. Penggunaan yang lebih luas dapat merujuk pada sektor pasar tertentu, misalnya "bisnis pertelevisian." Penggunaan yang paling luas merujuk pada seluruh aktivitas yang dilakukan oleh komunitas penyedia barang dan jasa. Namun definisi "bisnis" yang tepat masih menjadi bahan perdebatan hingga saat ini.

Komunikasi bisnis :
Komunikasi bisnis adalah pertukaran gagasan, pendapat, informasi, instruksi yang memiliki tujuan tertentu yang disajikan secara personal atau impersonal melalui simbol - simbol atau sinyal.Dalam komunikasi bisnis terdapat enam unsur pokok, yaitu:
·         Memiliki tujuan, artinya komunikasi bisnis harus memiliki tujuan yang telah ditetapkan sebelumnya sejalan dengan tujuan organisasi.
·         Pertukaran, dalam hal ini melibatkan paling tidak dua orang atau lbih yakni komunikator dan komunikan.
·         Gagasan, opini, informasi, instruksi merupakan isi dari pesan yang bentuknya beragam tergantung tujuan, situasi, dan kondisinya.
·         Menggunakan saluran personal atau impersonal yang mungkin bersifat tatap muka, menggunakan media tertentu atau melalui media yang menjangkau jutaan orang secara bersamaan.
·         Meggunakan simbol atau sinyal yang merupakan alat atau metode yang dapat dimengerti atau dipahami oleh penerima untuk menyampaikan pesan.
·         Pencapaian tujuan organisasi: salah satu karakteristik yang membedakan organisasi atau lembaga formal dari informasi adalah adanya tujuan yang telah ditetapkan sebelumnya oleh manajemen.

Komunikasi bisnis berbeda dengan komunikasi antar pribadi maupun komunikasi lintas budaya. Komunikasi antar pribadi ( interpersonal communications ) merupakan bentuk komunikasi yang lazim dijumpai dalam kehidupan sehari-hariantara dua orang atau lebih untuk mencapai tujuan tertentu. Sedangkan komunikasi lintas budaya ( intercultural / communication ) merupakan bentuk komunikasi yang dilakukan antara dua orang atau lebih, yang masing – masing memiliki budaya yang berbeda.

UNSUR-UNSUR DALAM BERKOMUNIKASI
Komunikasi meliputi 5 unsur, kemudian dikenal dengan formula 5 W + 1 H, yakni :
1. Komunikator = who [communicator, source, sender]
2. Pesan = says what [message]
3. Media = in which channel [channel, media]
4. Komunikan = to whom [communicant, communicatee, reciever, recipient]
5. Efek [effect, impact, influence]
Hal yang pertama dilakukan adalah memahami bentuk dasar komunikasi. Karena seorang komunikator yang baik harus memiliki beberapa alat komunikasi yang menunjang dalam menyampaikan suatu pesan. Seperti bagaimana cara menempatkan kata dalam suatu komunikasi sehingga memiliki arti dan bisa menarik minat dan simpati dari para pendengarnya dan mengajak peserta untuk ikut aktif dalam berkomunikasi seperti dalam kegiatan diskusi.

TEKNIK KOMUNIKASI
1. Komunikasi informatif [informative communication]
2. Komunikasi persuasif [persuasive communication]
3. Komunikasi instruktif/ koersif [instructive/ coersive communication]
4. Hubungan manusiawi [human relation]

TUJUAN KOMUNIKASI
1. Perubahan sikap [attitude change]
2. Perubahan pendapat [opinion change]
3. Perubahan perilaku [behaviour change]
4. Perubahan sosial [social change]

BENTUK KOMUNIKASI
Pada dasarnya ada dua bentuk komunikasi yang umum digunakan dalam dunia bisnis, yaitu, komunikasi verbal dan komunikasi nonverbal.

1. Komunikasi verbal
Komunikasi verbal (verbal communication) merupakan salah satu bentuk komunikasi yang disampaikan kepada pihak lain melalui tulisan (written) dan lisan (oral). Contohnya adalah membaca majalah, mambaca surat kabar, mempresentasikan makalah dalam suatu acara seminar dan lain-lain.
Sedangkan komunikasi verbal memilki tipe yang dibedakan menjadi dua yaitu, berdasarkan aktif atau pasifnya peserta komunikasi dalam proses komunikasi. Dimana komunikasi verbal dapat bertindak sebagai komunikator atau pengirim pesan dan dapat bertindak sebagai audience
Adapun dalam berkomunikasi secara verbal, dibutuhkan pengungkapan kata-kata yang disusun dalam suatu pola yang berarti, baik dalam bentuk tulisan maupun lisan, seperti :
·         Berbicara dan Menulis
Suatu pesan yang sangat penting dan kompleks, sebaiknya disampaikan dengan menggunakan tulisan, seperti surat, memo dan laporan
·         Mendengarkan dan Membaca
Untuk mencapai komunikasi yang efektif, maka diperlukan komunikasi dua arah, dimana orang-orang yang terlibat di dalamnya memerlukan ketrampilan mendengar (listening) dan membaca (reading).

2. Komunikasi Nonverbal
Komunikasi nonverbal merupakan bentuk komunikasi yang paling mendasar dalam komunikasi bisnis. Walaupun pada umumnya komunikasi nonverbal memiliki sifat kurang terstruktur sehingga sulit untuk dipelajari, seperti memahami dalam penggunaan bahasa isyarat, ekspresi wajah, gerakan tubuh, sandi, simbol-simbol, warna dan intonasi suara. Dalam penyampaiannya, komunikasi verbal dan komunikasi nonverbal memilki arti yang berbeda-beda, seperti dalam komunikasi nonverbal. pesan yang disampaikan biasanya dilakukan secara spontan tanpa memiliki rencana dan dilakukan secara tidak sadar dan bersifat alami
Adapun Komunikasi Nonverbal memilki beberapa tujuan , yaitu:
·         Menyediakan dan memberikan informasi
·         Mangatur alur suatu percakapan
·         Mengekspresikan emosi
·         Memberi sifat dan melengkapi, menentang atau mengembangkan pesan-pesan verbal
·         Mengendalikan atau mempengaruhi orang lain
·         Mempermudah tugas-tugas khusus, misalnya dalam memberikan pengajaran pada saat kuliah
Kadang dalam prakteknya, di dalam suatu komunikasi bisnis terjadi penggabungan antar komunikasi verbal dan komunikasi nonverbal dalam suatu situasi. Karena biasanya kata-kata yang disampaikan dalam suatu komunikasi atau percakapan kadang hanya membawa sebagian dari pesan.
Dan relevansinya dalam komunikasi bisnis, tipe komunikasi nonverbal dapat menentukan kredibilitas dan kepemimpinan seseorang, yang dapat dilihat dari karateristik suara, penampilan, sentuhan, gerakan dan posisi tubuh juga melalui ekspresi wajah dan mata.


PERMEN UHA


UHA adalah permen susu yang sangat populer di Jepang. Rahasia dari permen UHA terletak pada rasa manis mereka. Rasa manis yang diperoleh dari susu sapi murni, plus ditambah dengan rasa yang terkonsentrasi dan bahan makanan yang terbuat dari bahan baku susu yang dipilih dengan cermat. Sekarang, permen UHA sudah terkenal di Tokyo, Shanghai dan Hong Kong serta, Taipei, dan sekarang dapat dinikmati oleh masyarakat di seluruh dunia.

Kata "UHA" dari "UHA Mikakuto" berasal dari dua karakter yang berarti "bermain" dan "gelombang" dalam bahasa Jepang. Makan permen setiap hari adalah suatu bentuk "bermain", sementara "gelombang" melambangkan keinginan untuk menyebarkan gelombang menyenangkan, kaya, pengalaman menarik sepanjang hidup kita sehari-hari. Kata-kata ini melambangkan perasaan kita tentang permen, dan kami berharap untuk memberikan pengalaman ini kepada orang-orang di seluruh dunia. Untuk menangkap perasaan dan makna ini, kami melakukan bisnis kami di panggung global, kita telah mendefinisikan "UHA" sebagai “Unique Human Adventure” dalam bahasa Inggris. 

Di Japan,UHA candy sebelumnya bernama Tokuno Milk 8.2, merek permen susu yang telah dicintai dan dirilis sejak tahun 1990. Dan Terima kasih kepada anda, UHA permen susu telah menjadi sebuah merek permen susu No 1, yang popular dan dicintai oleh seluruh masyarakat mulai dari anak, sampai orang tua.
Dalam website resmi UHA menjelaskan bahwa simnolik UHA menyebarkan benih filosofi perusahaannya yang bernama "Kelezatan adalah Kelembutan". Berharap bahwa banyak orang merasakan "Kelezatan adalah Kelembutan" dari produk-produk UHA.Indonesia memiliki populasi besar di ASEAN, dan dari segi ekonomi telah berkembang pesat.

Permen yang kita buat telah dicintai dalam waktu yang lama sebagai salah satu permen asli. Kami berhasil melemparkan sebuah teknik asli dengan bahan baku berkualitas tinggi ke dalam permen tradisional, dan menghasilkan produk permen yang “delicious” dan bahkan berbeda dari produk UHA sebelumnya.UHA menjanjikan anda bahwa kami akan terus menciptakan permen yang "lezat". Jadi genggam terus permen UHA di tangan Anda. Kami menabur banyak benih "Kelezatan adalah Kelembutan" dan, sebagai hasilnya, jika benih tumbuh menjadi bunga, kami percaya bahwa itu adalah tujuan kami. Di Indonesia, ke depan kami akan terus memberikan permen yang "delicious" untuk semua orang.

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